IRIS™ is the easy answer for optimizing your Customer Experience and Operating Expense. Through machine learning, this AI breakthrough allows you to discover journey insights and opportunities with ease. IRIS™ uses proprietary journey scores and patented technology, giving you simple visual metrics and alerts to effortlessly measure, monitor and manage the health of your journeys. IRIS™ works efficiently with aggregated data, even from previously siloed sources, giving you a fast, complete, and accurate picture of your customer journeys.
Monitor and measure customer journeys to reduce churn, drive revenue and increase customer satisfaction.
Aggregate data from all customer touchpoints and analytics sources, online and off. Easily visualize, measure, monitor and optimize your
customer journeys, all with BryterCX’s Journey Intelligence™ solution, IRIS™.
Uncover what causes customer behavior
changes across your channels. Review
actionable data to fix issues and optimize
your customer experience.
Detect anomalies and alert your team
Proactively respond to customer issues
by identifying patterns and attributes that
contradict historical behavioral patterns.
Measure impact to the bottom line
Track cost-per-interaction to understand
the financial impact of any channel.
Evaluate how changes across individual
channels impact the entire enterprise.
What are the benefits?
Refine existing digital functionality and increase self-service usage
Utilize journey personas to improve marketing campaign conversion and program enrollment
Redesign customer journeys to maximize customer satisfaction and revenue
Identify root causes of complaints and low Net Promoter Score
Let us help you achieve customer experience excellence
Meet with an expert to see how you can achieve significant ROI with BryterCX.