What does reducing customer friction look like for my company?


Mike Torto

Chief Executive Officer

Mike Torto is a highly accomplished CEO with over 30 years of executive management experience. His leadership has been global, having guided both private and public companies of varying sizes, stages and locations through rapid growth and value. Mike built his career and reputation from taking on some of the most complex corporate challenges, leading start-up companies struggling to scale, later stage companies searching for a repeatable go-to-market model, and public companies looking to reinvent themselves. Mike has been known to quickly and accurately assess the company’s opportunities and market conditions, and make fast and focused recommendations on how to quickly improve operational performance, all while strengthening individual and team performance, building a winning culture, and executing strategies that focus the company on the important issues while avoiding the unproductive noise.

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Wynand Stassen

Chief Financial Officer

After qualifying as a Chartered Professional Accountant with Deloitte, Wynand joined SaaS-based Kinaxis where he served as Controller through its IPO on the Toronto Stock Exchange. Subsequently he served as CFO at Rockgarden Cannabis through its capitalization and sale to Auxly, and as CFO at Embotics through its capitalization and sale to Snow Software. He currently serves as CFO at HammerTech, Brokrete, and BryterCX.

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David Lambert

Chief Revenue Officer

David Lambert is the Chief Revenue Officer at BryterCX, responsible for defining and executing the go-to-market (GTM) strategy and leading Global Sales, Customer Success, Partnerships and Services and Marketing. Prior to BryterCX, David held positions of increasing responsibility with leading technology and services firms Accenture, Cognizant and IBM where he developed global businesses from $30 Million to over $180 Million in growth. During the course of his career, he has been instrumental in bringing his extensive strategy and technology expertise to help build high-performance revenue teams.

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Eric Smith

Chief Technology Officer

Eric Smith is an experienced leader focusing on people, processes and product to create empowered, high functioning teams. He has helped to grow and develop engineering teams through effective culture building and improved hiring practices, including taking a small team into a department with more than 200 people at one organization. Eric’s experience is diverse and includes leading companies through transformations, optimizations, partnerships, and rapid growth. His extensive experience in new product development launches from conception through production optimization has helped shape many products with annualized revenues totaling more than $1 billion per year. Through his pragmatic leadership and keen technical awareness, he has enabled teams to solve complex challenges with innovative and scalable solutions, utilizing the right technology to solve the right problem at the right time.

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Mike Flynn

Chief Product Officer

Mike Flynn co-founded VelocityEHS in 2000.  VelocityEHS was a first mover in delivering a true SaaS platform that offers a suite of connected tools sets, content and analytics to support onerous OSHA and EPA regulated safety, compliance and training obligations across a wide range of service and manufacturing verticals. Mike was passionate about the mission of building a company, leading teams charged with understanding customer problems and delivering winning solutions for those problems. His leadership resulted in a business that built $100 million in annual recurring revenue, has over 500 employees and led to two successful investor exits.

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Rhonda Dailey

Vice President of Human Resources

Rhonda Dailey serves as the Vice President of Human Resources at BryterCX, and brings over 15 years of experience from the healthcare, education, and financial services industries. She has proven success creating cultures of collaboration and implementing change to achieve workforce excellence. Additionally, Rhonda has deep expertise in employee engagement, talent management, and performance development in organizations ranging from the mid-market to the Fortune 500. She has provided the talent integration strategy for multiple successful mergers.

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