What does reducing customer friction look like for my company?

IRISTM is the easy answer for optimizing your Customer Experience and Operating Expense.

Through machine learning, this AI breakthrough allows you to discover journey insights and opportunities with ease. IRISTM uses proprietary journey scores and patented technology, giving you simple visual metrics and alerts to effortlessly measure, monitor and manage the health of your journeys.

IRISTM empowers businesses to make decisions at the speed of CX, gaining a total view of customer activities and behaviors across channels to discover friction and problematic journeys before they become a significant, resource-draining problem.

Chart the path you want your customers to take.

With continuous customer journey monitoring, you gain critical analytics, deep insights and a unified view of customer journeys – every single interaction a customer has with your organization.

Why Choose IRISTM by BryterCX?

With our comprehensive solution, you gain the analytical firepower you need to propel your CX.
  • Technology
    Artificial Intelligence (AI), machine learning and data science work together to provide insights into current and future omnichannel customer behavior.

  • Expertise
    No CX platform or journey management solution will be effective without the knowledge and experience of qualified journey experts, analysts and data scientists.

  • Process
    Successful customer experience improvement and digital transformation strategies contain processes for continued improvement, adaption and evolution.


As a pioneer and thought leader in this category, BryterCX excels at ingesting unlimited data quickly to visualize journeys across the customer lifecycle and quantify the impact that a single customer’s multiple, parallel journeys have on each other.
From Forrester Research, The Forrester WaveTM: Journey Orchestration Platforms, Q2 2020

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