Customer Journey Blog: Articles on Data Science & More

Utilities: Revealing the unexpected through journey analytics

Written on October 1, 2019. Posted in Utilities, Utilities Blog, White Paper.

White paper | Utilities Revealing the unexpected through journey analytics What’s inside? Most companies think they know what’s happening with their customers. The truth is that customer journey analysis almost always leads to finding the...

Banking Customer Journey Analytics Banking Customer Journey Analytics

Using Journey Data to Acquire and Retain Customers

Written on September 24, 2019. Posted in Blog, Financial Services Blog, Partners.

By Gerry Lynch, Vice President, Mastercard Turning data into effective journey analytics solutions Today’s customer journey continues to become increasingly more complex. Consumers, for example, may interact with financial institutions...

BryterCX Gives Back to Local Area Title I School in Need

Written on August 19, 2019. Posted in Blog, Community Outreach.

Last week, BryterCX delivered over $2,400 in school supply donations to Rose Stein Elementary of Lakewood. The supplies will be distributed to the nearly 300 enrolled students ranging from preschool to 6th grade. As a Title I school, the faculty and...

JD power improving digital experiences JD power improving digital experiences

How J.D. Power & BryterCX Improved the Utility Digital Experience

Written on March 19, 2019. Posted in Blog, Utilities Blog.

Through BryterCX’s partnership with J.D. Power, we’re putting a stop to ‘data-less’ improvement strategies. Uniting the J.D. Power’s data and expertise in research with the BryterCX connected data engine, businesses can create a top-down...

J.D. Power and BryterCX Create Alliance to Improve Omni-Channel Customer Experience

Written on October 18, 2018. Posted in Blog, Partners, Press Release.

COSTA MESA, Calif.: 18 Oct. 2018 — Expanding its industry-leading customer experience solutions, J.D. Power today announced a unique global alliance with BryterCX that combines J.D. Power’s world-leading consumer research, data analytics and...

Executives of the Round Table: Focus on Customers, Not Your P&L

Written on September 11, 2018. Posted in Blog. Leave a Comment

If King Arthur were on the scene today, I think he might have the makings of a great CEO. When he gathered his knights around the Round Table, he broke down the divisions between fiefdoms and created an environment where his “executives” unified...

Call center savings and journey analytics Call center savings and journey analytics

How Customer Journey Analytics Spotlights Call Center Savings

Written on August 27, 2018. Posted in Blog, Call Center, Financial Services Blog.

The need to optimize service operations and manage their costs is a fundamental driver of modern business. Executives responsible for websites, mobile platforms, call centers, IVRs and other points of contact are vigilant for new savings opportunities...

Event data collection Event data collection

Sequence Matters: The Best Way To Add Context To Your Events

Written on August 15, 2018. Posted in Blog. Leave a Comment

Events are a fundamental building block in journeys, so it is not surprising that organizations feel a sense of accomplishment when they arrange their data capture to turn most everything into an event. There is reasonable analysis that can be done...

Data journey mapping Data journey mapping

Journey Analytics Begins Where Journey Mapping Ends

Written on July 31, 2018. Posted in Blog.

The concept of a customer ‘journey’ is not new. These original ‘journeys’ were largely relegated to single channel views that reflected traditional business silos. Mobile journeys were run by the mobile team. Call center journeys were managed by...

CX Decision Making Requires a Wider Lens

Written on July 13, 2018. Posted in Blog.

Not long ago, a travel website ran an ad that caught my attention. It starts with a lovely image of sun-dappled waves lapping softly against pristine, powdery sand – the kind of scene of which vacation dreams are made. Then, the camera pulls back...