What does reducing customer friction look like for my company?

The Importance of Data Taxonomy

Demystifying Customer Journeys in the Utilities Industry May 19, 2021 In the early 1900s, bowling pins were often referred to as ducks due to them being shorter and wider. Having one’s ducks in a row meant that the pins were perfectly aligned,...

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Case Study: Roadmap for Journey Intelligence

Case Study: Roadmap for Journey Intelligence April 29, 2021 You’re sold on Journey Intelligence but how to proceed? Here is a case study to help illuminate the next steps your company can take to elevate its customer journey management...

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ROI of Journey Maturity: What Should You Expect?

ROI of Journey Maturity: What Should You Expect? April 21, 2021 Most businesses know the ROI of a good customer experience (CX). Research shows that understanding, managing, and impacting customer journeys is critical for success in today’s customer-centric...

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Checklist for Journey Intelligence Maturity

White paper A Checklist for Journey Intelligence Maturity What Do You Need to Progress Through the Stages of Journey Intelligence Maturity, from Discovery to Enterprise Adoption What’s inside? Using a progressive approach, enterprises can...

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