What does reducing customer friction look like for my company?

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Overcoming Roadblocks to Data Access: Best Practices

Get your hands on the data so you can deliver the kind of customer experience that will revolutionize your business this year.
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What’s inside?

In order to build a customer journey management program that will deliver outstanding ROI, you need data. For most enterprises, data exists in silos, and access to this data can be highly politicized within the enterprise. We offer three tips for getting your hands on the data.

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