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Tag: customer insight

An Easy Roadmap to Complex Customer Journey Measures

Even seemingly simple journeys are complex, multidimensional constructs. It might help to compare journeys to something like DNA—not the static diagram of a middle school textbook, but a 3D model of intricate protein pairings that are rotating, spinning...

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The Business Value of Clustered Customer Journeys

The Basics of Digital Containment Digital containment is one of the mainstay use cases of customer journey analytics. In its simplest form, the digital containment use case requires just two data sources: the digital channel (web or mobile)...

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You Can Journey That

A guest post by Lori Bieda, Head, Analytics Centre of Excellence at BMO Financial Everybody, everything is on a journey – having come from somewhere or en route to somewhere else. We have a saying in our analytics team, “You can journey that!”...

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