Go frictionless with Customer Journey IntelligenceTM

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View our collection of white papers related to journey intelligenceTM, customer journey analytics, digital transformation and customer experience CX.

CX Whitepaper Downloads

Gain real world knowledge of modern CX improvement strategies and first hand insights from Data Scientists, CX Experts and Analysts in the field. Download white papers related to your industry or interests.

Path to Maturity

Using a progressive approach, enterprises can gain understanding of the end-to-end customer experience to enable rapid and informed decision making and drive an outstanding customer experience.

Overcoming Roadblocks

Traditionally, understanding customer journeys has been very complex, difficult, and expensive to achieve. But it doesn’t have to be. Help your company embrace journey intelligence by learning the common roadblocks that can arise and how to address them.

Journey Intelligence 101

Journey intelligence is a holistic view of the customer journey that enables rapid and informed decision-making to improve CX and business outcomes. A philosophy rather than a specific technology, journey intelligence typically includes analytics, mapping, orchestration, and actionable dashboards.

Financial Services

Using journey analytics, financial services organizations are able to see a myriad of customer journey detail. Find out how one bank improved their process and web platforms after evaluating in-depth customer journey data. 


Reducing customer service call volume is a frequently cited objective for many businesses. And with a customer base of nearly 100 million subscribers, like that of a major US wireless carrier, those challenges are amplified dramatically. 


Most companies think they know what’s happening with their customers. The truth is that customer journey analysis almost always leads to finding the unexpected, empowering companies to see what’s really happening with their customers across channels.

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