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Resources

White Papers

Demystifying Common Customer Journeys in Telecommunications

White paper Demystifying Common Customer Journeys in Telecommunications Understand the path your customers go through to accomplish a task through Journey Mapping What’s inside? Telecom companies that understand the path their customers go through to accomplish a task and are able to apply journey mapping to create a visual representation of the desired path that […]

Demystifying Common Customer Journeys in Banking & Financial Services

White paper Demystifying Common Customer Journeys in Banking & Financial Services Understand the path your customers go through to accomplish a task through Journey Mapping What’s inside? Banks and financial companies that understand the path their customers go through to accomplish a task and are able to apply journey mapping to create a visual representation […]

Demystifying Common Customer Journeys in Travel & Hospitality

White paper Demystifying Common Customer Journeys in Travel & Hospitality Understand the path your customers go through to accomplish a task through Journey Mapping What’s inside? Travel & hospitality businesses that understand the path their customers go through to accomplish a task and are able to apply journey mapping to create a visual representation of […]

Most recent articles

Why a Journey View is Important for Understanding CX

Why a Journey View is Important for Understanding CX May 12, 2021 Having the fastest car on the racetrack won’t guarantee that you will finish first. Having a clear understanding of the racetrack before the green light is what enables you to maneuver efficiently to reach the finish line. The goal is to improve the […]

Case Study: Roadmap for Journey Intelligence

Case Study: Roadmap for Journey Intelligence April 29, 2021 You’re sold on Journey Intelligence but how to proceed? Here is a case study to help illuminate the next steps your company can take to elevate its customer journey management to the next level. Stage 1: A CX champion for ACME Incorporated was interested in the […]

ROI of Journey Maturity: What Should You Expect?

ROI of Journey Maturity: What Should You Expect? April 21, 2021 Most businesses know the ROI of a good customer experience (CX). Research shows that understanding, managing, and impacting customer journeys is critical for success in today’s customer-centric business world. Traditionally, understanding customer journeys has been very complex, difficult, and expensive to achieve, thus few […]

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