ClickFox, the Leader in Customer Journey Management, is now BryterCX
New executive leadership team and funding accelerate product and brand transformation
Denver, CO– October 2, 2019– ClickFox, the leader in Customer Journey Management, today announces its new corporate brand identity. Now known as BryterCX, the new brand reflects the company’s success in helping the world’s leading organizations improve customer experience through journey management.
“The companies who are providing great customer experience have shifted their mindset — and sometimes even their organizational alignment– from channel analytics to a focus on customer journeys and sub-journeys,” says Lenny Nash, CEO. “For more than 15 years, we’ve led the industry with our journey science and BryterCX is in a strong position to help our customers in their journey evolutions.”
Over the last year, the company has made significant strategic investments, appointing Lenny Nash as Chief Executive Officer, Tim Dahltorp as Chief Financial Officer, and Ken Ong as Chief Product Officer. The new executive team brings experience leading high growth and transitioning public and private companies to BryterCX. Earlier this year, the company received a round of funding to accelerate product development and recently opened a Barcelona office to support its rapid growth in EMEA.
“Over the next year, we’ll be expanding our product offerings and technology infrastructure to increase the breadth of our Journey Management Suite. We are committed to building solutions to meet our customers’ needs as they utilize journey analytics to drive improved customer experience,” said Tim Dahltorp, Chief Financial Officer.
Founded by two researchers from Georgia Tech in 2000, the company first solved the challenge of connecting cross-channel customer data to create a visual path of the customer journey. Today, BryterCX is dedicated to helping Fortune 500 organizations achieve significant ROI, by providing technology and services to build journey management programs.
BryterCX will be showcasing its Journey Management Suite in Boston on October 29, 2019. Additional stops on the upcoming CX City Tour include Dallas, New York, San Francisco and Barcelona. For more information, visit www.brytercx.com
With BryterCX, formerly ClickFox, organizations achieve significant ROI while creating better customer experience. BryterCX Journey Management Suite transforms omnichannel event data into a clear map of customer behaviors and journeys. Companies can monitor and measure their true customer journeys against key benchmarks to identify friction and quickly remediate issues to improve customer satisfaction, optimize frontlines and increase digital containment. BryterCX has helped the world’s leaders in banking, insurance and utilities transition from a siloed focus on channel analytics to enterprise-wide alignment around customer journeys.