What does reducing customer friction look like for my company?

The Importance of Data Taxonomy

Demystifying Customer Journeys in the Utilities Industry May 19, 2021 In the early 1900s, bowling pins were often referred to as ducks due to them being shorter and wider. Having one’s ducks in a row meant that the pins were perfectly aligned,...

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Case Study: Roadmap for Journey Intelligence

Case Study: Roadmap for Journey Intelligence April 29, 2021 You’re sold on Journey Intelligence but how to proceed? Here is a case study to help illuminate the next steps your company can take to elevate its customer journey management...

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