Financial Services Blog Archives

Financial Services: Revealing the unexpected through journey analytics

Written on October 1, 2019. Posted in Blog, Finance, Financial Services Blog, White Paper.

White paper | Financial Services Revealing the unexpected through journey analytics What’s inside? Using journey analytics, financial services organizations are able to see a myriad of customer journey detail. Find out how one bank improved...

Using Journey Data to Acquire and Retain Customers

Written on September 24, 2019. Posted in Blog, Financial Services Blog, Partners.

By Gerry Lynch, Vice President, Mastercard Turning data into effective journey analytics solutions Today’s customer journey continues to become increasingly more complex. Consumers, for example, may interact with financial institutions...

Call center savings and journey analytics

How Customer Journey Analytics Spotlights Call Center Savings

Written on August 27, 2018. Posted in Blog, Call Center, Financial Services Blog.

The need to optimize service operations and manage their costs is a fundamental driver of modern business. Executives responsible for websites, mobile platforms, call centers, IVRs and other points of contact are vigilant for new savings opportunities...

You Can Journey That

Written on February 13, 2018. Posted in Blog, Financial Services Blog.

A guest post by Lori Bieda, Head, Analytics Centre of Excellence at BMO Financial Everybody, everything is on a journey – having come from somewhere or en route to somewhere else. We have a saying in our analytics team, “You can journey that!”...

Financial Services: Revealing the unexpected through journey analytics

Using Journey Data to Acquire and Retain Customers

How Customer Journey Analytics Spotlights Call Center Savings

You Can Journey That

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