Journey Intelligence™ is a holistic and empowered view of the customer journey. Trademarked by BryterCX in 2020, this new category in the journey management ecosystem highlights what is possible when companies base their actions on a complete understanding of the customer journey.
Journey Intelligence combines analytics, mapping, orchestration, and dashboarding technologies all into one powerful, unified perspective. The whole becomes greater than the sum of its parts. When you put a powerful tool like BryterCX’s IRIS™ behind this powerful philosophy, you have what it takes to gain a full understanding of the end-to-end customer experience, one that enables rapid and informed decision making to drive outstanding CX.
Enter JourneyIntelligence.com, a resource hub where we share the latest knowledge and research on this innovative concept. Featuring white papers, blog posts, infographics, podcast episodes, and videos, companies have the resources they need to begin or advance their journey intelligence efforts.
Brands with excellent customer experience bring in 5.7x more revenue than competitors that lag in customer experience.(source: Retail Customer Experience)